There has been a dramatic change in the scene if the wedding dresses in the last number of years. Women and brides-to-be are chasing something that has a little bit extra than just their typical wedding dress. They are searching for something that is either a little bit unique or something a little bit more casual than any regular bridal dress, and who can blame them?

Of course, traditional wedding dresses are still the most common option, but this rise in popularity for non-standard wedding dresses is growing at an increasing rate. Wile they ever overtake traditional wedding dresses? Who knows. But today, we are going to investigate some of the reasons why non-standard wedding dresses have become so popular in the last number of years.

 

Where does this trend come from?

So you might be asking at this stage, “Why are people shunning traditional wedding dresses”. The truth is that it mainly stems from the fact that brides are searching for more than just a single dress. Nowadays, many brides want something traditional for the ceremony but would like something a little bit more glamorous, and a little bit more stylish for the celebrations which take place afterwards.

Nowadays, weddings span more than just one ceremony and often take place over several days. This means brides no longer just want the one traditional dress. Instead, they want something for all events such as the engagement party, the rehearsals, the after-party and then multiple pieces for the honeymoon.

This allows brides to be much more experimental when it comes to their wedding clothes. They turn away from the traditional bridal shopping experience In favour of outfit choices which allow them to reflect their style. Something which will enable them to become much more experimental in their own choices and pick something to match their everyday style.

 

Social Media influence

It is undeniable that social media has played a huge role concerning the cause of this switch. A bride now has a more open view of the wedding fashion choices of the rich and wealthy. On social media, they can open their eyes to celebrity brides who flaunt a range of outfits across their wedding weekends, alongside other A-list, world-celebrities who choose a less traditional design and opt for more than one dress.

The influence of social media is evident, isn’t it? For example, just have a look at the supermodel form Denmark, Emma Leth, who wore a beautiful beachy dress on her big day. Or Olivia Palermo, who spent her special day in shorts. Or perhaps most remarkable of all, Emily Ratajkowski, who opted for an orange suit at her ceremony. The number of options that exist for brides-to-be in this area is truly endless. 

It’s safe to say that the trend of an ‘after-party’ dress stemmed almost entirely from social media. Meghan Markle mostly started it on her special day. Since then, there has been a continual increase in demand for a sexy party option, that demand has trickled down to weddings across the country.

 

Sustainability  

On top of this, many women are merely shopping more carefully and responsibly, which influences their choice of wedding dress. Brides no longer want to have to opt for something so formal, so that they can get more use out of the dress. Something that is a little bit more fashionable and perhaps resembles a bride’s everyday fashion choices can be worn on many occasions after the wedding.

Part of this trend stems from changes in our everyday shopping habits. Consumers are now much more aware of exactly how sustainable their clothes are, and the result is much more price-conscious shopping.

It can be noticed also that there is a much more extensive range of wedding attire now available from fashion retailers. For example, tops, jackets, mini dresses and more can all be found from several outlets.

It’s quite a significant jump, too. Traditionally, a wedding dress would be the most expensive purchase that a bride would ever make. It would sit in the back of her wardrobe and never be worn again after.

But in many ways, this is a good thing. Nowadays, there is much less pressure on brides to find one wedding dress that they like. They finally have the opportunity to enjoy selecting their style. They have more opportunity than ever, which takes away some of the pressure of buying their wedding dress too. Designers and retailers are also catering to this choice, leaving brides-to-be with a whole wealth of options in front of them.

 

 

Conclusion

 In conclusion, then, non-standard wedding dresses are more popular than ever before, and demand is only going to increase. There is a whole range of reasons why, but sustainability, social media influence and a more extensive range of options from retailers is at the heart of it.

 Maybe this change is all for the better too. It can take some of the pressure of brides to select the one wedding dress that is perfect for them. In truth, any step that can relieve the stress for the bride is always a good thing.

Will they ever overtake traditional wedding dresses? Unlikely. Big white wedding dresses have been around for almost two centuries, and there is no doubt that they won’t disappear overnight.

But like with the broader fashion world, wedding fashion is changing. Shoppers now have a much more extensive range of options, and it’s safe to say that they are taking full advantage of it.

Thanks for reading our blog if you wanted any more information then please contact the team on the following information:

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